After outspending Rick Santorum by a ratio of 40:1, Mitt Romney garnered a paltry 17% of the vote to Rick Santorum’s almost 45% in Minnesota. Similarly in Missouri, Romney scraped 25% to Santorum’s sweeping 55.2%. Again in Colorado, Romney won under 35% to Santorum’s 40.3%. Perhaps electoral determinism should account for more than the influence of money in politics. Charisma is an obvious contender for leading variable, but how to quantify a candidate’s charm, magnetism, and eloquence?